Client
John Paul Mitchell Systems is a privately held beauty company with annual retail sales of approximately $800 million. The company currently produces over 90 products (including the brands Paul Mitchell, Modern Elixirs™, The Tea Tree Collection, Paul Mitchell LAB™, Paul Mitchell Professional Hair Color). All John Paul Mitchell Systems hair and skin care products are manufactured within the United States. John Paul Mitchell Systems products are sold through 25 distributors within the United States to approximately 90,000 hair salons.

Project Description
A presentation for a potential Web presence was prepared and successfully presented to senior corporate staff in 1996. Several design iterations were reviewed by Paul Mitchell design staff resulting in the Website that launched that year.